Saturday, April 19, 2008

Superman, Inc

I don't know if you guys know this about me, but I like Superman. But not just the fiction, I love the merchandise. I love it any time some one gives me something with an 'S' shield on it. I've owned Superman bubble bath, rusty old lunchboxes with Chris Reeve and Mark McClure on them, aprons, christmas tree ornaments, and just a ton of other crazy things. A drop in the bucket relative to what's out there. I love the variety of things out there, I think it's fascinating and funny and just neat.

I've never owned anything very old though. Nothing I've had went past the 70s, beyond the odd Silver Age comic from the 50s or 60s I've owned here and there. When I was in junior high there was small comic shop that I went to that had all these cool old comic ads framed and hanging around the store. Lots of them were for crazy old Superman merchandise and I used to just stare at them and wish I could get my hands on the things being shilled. They were from a time when Superman was so popular that they all had "© Superman, Inc" on them.

I'd ask about that stuff and the owner would tell me "Oh man, that's stuff's impossible to find these days." These days was 15 or 16 years ago. Today, nothing's absolutely impossible to find with the internet. Still, that "impossible to find" thing kinda stuck with me, so anything with Superman on it made before 1969 is kind of magical to me.

I got this in the mail yesterday-


The note said "It's a Valentine from the 40s- and every one you're helping."

A beautifully and cleverly done one, at that. Its copyright says "Superman, Inc." For those of you who aren't giant geeks, Superman, Inc. was DC's licensing arm in the 40s and early 50s. I've seen ads that said "Superman, Inc," pictures of boxes with that on it, items far of my price range at cons and such with that name on it, but I've never owned anything that had that little legal stamp. Seeing it made me smile the biggest smile I have in quite some time.

Larry Young of AiT/Planet Lar sent it to me with a note mentioning how sad I'd probably be to have then send away all the cool stuff from the auction.

Thank you, Larry. It made my whole week.

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